BBC ONE

ManvsMachine collaborated on collaborating with BBC Creative to create a full new suite of filmic BBC ONE idents, celebrating British culture through a range of people, places and time-spaces. A variety of scenarios are presented through a reconf

ManvsMachine collaborated on collaborating with BBC Creative to create a full new suite of filmic BBC ONE idents, celebrating British culture through a range of people, places and time-spaces. A variety of scenarios are presented through a reconfigured Venn diagram system that also serves as a dynamic brand motif. The animated ‘lens’ motif is also used across all onscreen presentation elements creating a natural flow when viewed in situ.