Editions

In their very first fully-CGI campaign, iconic car brand MINI tasked ManvsMachine with creating the motion content for the launch of their new 2022 ‘Editions’. With over 26 films and supporting assets, it was one of ManvsMachine's largest motion projects ever u

In their very first fully-CGI campaign, iconic car brand MINI tasked ManvsMachine with creating the motion content for the launch of their new 2022 ‘Editions’. With over 26 films and supporting assets, it was one of ManvsMachine's largest motion projects ever undertaken, and ManvsMachine worked closely alongside Anomaly, Media Monks and StaudStudios to ensure that there was a consistent creative vision across the entire campaign. Embracing the brand’s inherent playfulness and fun, the films celebrate the joy of driving these truly remarkable new ‘Editions’.