Campaign

iMac Pro

AppleВеликобритания / США

Apple approached ManvsMachine as one of six renowned artists challenged with pushing the iMac Pro to its limits. ManvsMachine created a base algorithmic structure that served as a blueprint for each form and movement in the film. The CGI architectura

Apple approached ManvsMachine as one of six renowned artists challenged with pushing the iMac Pro to its limits. ManvsMachine created a base algorithmic structure that served as a blueprint for each form and movement in the film. The CGI architectural structures were covered in high‑resolution photographic textures and embellished using a custom‑designed system that controls the foliage, architectural details, and other nuances. The result is a monolithic structure of massive scale and incredible detail.

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