Mercurial

ManvsMachine was selected to play in its familiar role in Nike's impressive World Cup 2014 line-up, tasked with the design, direction and vfx on the launch campaign for the revolutionary high-top Mercurial Superfly X boot. The campaign plays on the

ManvsMachine was selected to play in its familiar role in Nike's impressive World Cup 2014 line-up, tasked with the design, direction and vfx on the launch campaign for the revolutionary high-top Mercurial Superfly X boot. The campaign plays on the speed and strength of the product as a result of it’s engineered Flyknit construction. Quickly amassing over 5.5 million views on Youtube, the product launch film became Nike’s most successful to date.