Sky Arts HD

When Sky Arts launched in HD, Sky Creative appointed ManvsMachine to create a brand ident that would bring artistic abstraction to a quintessentially British sea-side location. In typical British style, the wind and rain caused a few challenges on sh

When Sky Arts launched in HD, Sky Creative appointed ManvsMachine to create a brand ident that would bring artistic abstraction to a quintessentially British sea-side location. In typical British style, the wind and rain caused a few challenges on shoot day, but The result preserves the eerie mood it resulted in. The Ident was accompanied by bumpers, menus & print elements.