Duracell 'Bench Boost'

For more than a decade, The Mill has partnered with Duracell to bring one of advertising’s most recognisable characters to life: the Duracell Bunny From Christmas adventures to product launches and global campaigns, this long-standing colla

For more than a decade, The Mill has partnered with Duracell to bring one of advertising’s most recognisable characters to life: the Duracell Bunny From Christmas adventures to product launches and global campaigns, this long-standing collaboration has been built around one constant challenge: how to evolve an iconic character while preserving the personality, energy and visual identity that audiences around the world know and love.

With 'Bench Boost' created in collaboration with Duracell and VML, The Mill continued the creative journey, delivering a fully CG campaign that combines detailed character animation, rich environments and a deep understanding of Bunny’s unique DNA.

A character built over years of collaboration Since the beginning of the partnership in 2013, The Mill’s teams have developed an in-depth understanding of the Duracell Bunny, from his personality and performance to the smallest details of his design.