Publicis "New year. New century. New wishes."

A century in motion. For Publicis Group, The Mill's 3D and VFX teams built a visual story of resilience, evolution and reinvention. At the center stands the Lion, the main character of the campaign. To celebrate its 100th anniversary, Publicis pre

A century in motion. For Publicis Group, The Mill's 3D and VFX teams built a visual story of resilience, evolution and reinvention. At the center stands the Lion, the main character of the campaign.

To celebrate its 100th anniversary, Publicis presents its 2026 greetings with “A Lion Never Gives Up”, a film tracing a century of transformation, from Montmartre in 1926 to today’s status as a global communications leader. Through wars, crises, technological revolutions, and even fire, one tradition has endured: the annual creation of Publicis’ New Year greetings, entrusted this year to Publicis Conseil, the agency founded by Marcel Bleustein-Blanchet.