Renault R5 "The Painting"

The Mill Paris collaborated with Renault, Publicis 133 and Quad on a visually immersive journey through time, blending art, history, and culture using cutting-edge VFX. This film explores iconic moments in French history by highlighting dif

The Mill Paris collaborated with Renault, Publicis 133 and Quad on a visually immersive journey through time, blending art, history, and culture using cutting-edge VFX. This film explores iconic moments in French history by highlighting different types of revolutions—cultural, social, and artistic—each represented through a unique visual style that reflects the era.

Thibault Froment, copywriter at Publicis said “The Mill wanted to create something never seen before in advertising, with a visual object that is both innovative and bold.”. The goal was to develop a film that felt immersive, a journey into memory by placing the viewer at the heart of each scene. "This film is a dreamlike journey through time, and the moving particles add a deconstructive effect to the image, symbolizing the passing of time."